Great value.
It's central.

Grab a great price on your insurance today and join more than 1.4 million happy customers.

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Why choose 1st Central Logo

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We price competitively

We’re on a mission to drive more value for you. The 1st Central experience isn't just about great cover at a great price, but also an award-winning customer service.
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Here when you need us

Should the worst happen, our 24/7 Claims team is always there to support you, from accident to repair—over the phone or online.
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Partnered with RAC

Working with trusted partners like RAC, we offer various levels of RAC Breakdown Cover to suit your needs and get your car back up and running. You won’t be on the hard shoulder for long.

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You get plenty of choice

Whether it’s Personal Accident or Breakdown Cover you’re looking for, we cater to your car insurance needs.
star-rated quality

Star-rated quality

We’re proud to be rated 5 stars by Defaqto for our car insurance. When you’re covered with us, you’re in safe hands. 
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Simple to manage your policy

We’ve got everything to hand. When you need to view your documents, make a payment or amend your policy, just log in to Your Account – at home or on the go.
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Your Account can do it all

Take the hassle out of insurance with Your Account – the one-stop destination for managing your cover.

  • See all your insurance documents
  • Control your payments
  • Make changes to your insurance 24/7
  • Exclusive customer offers
  • Manage new and existing claims
  • Renew your policy

What our customers think

Here's what's central to
Sean Ferdinand Jacqueline Emma Cheryl Brandon

Ease. It's central.

“It was a very easy transition from previous insurer. The online service was straight forward too and I got covered without having to speak to anyone. The range of cover was excellent, so that’s why I chose 1st Central”.

Scored 5 out of 5
Sean Sean

Real people. It's central.

“I’ve been with First Central for 2 years and their customer service has been really good anytime that I’ve had to contact them. I love how I get to talk to a real person when I need to. They are supportive and provide great advice”.

Scored 4 out of 5
Ferdinand Ferdinand

Fair price. It's central.

“Their pricing is fair and the customer experience reminds me of a time when service really mattered. They're a refreshing touch in this modern age”.

Scored 4 out of 5
sarah sarah

Understanding. It's central.

“I passed my driving test in 2020, and my first insurer kept putting my price up. 1st Central were very understating of my situation as a first-time driver and will contact me if they see if I am struggling with payment…I think that is very considerate, and I really appreciate the support”.

Scored 5 out of 5
Emma Emma

Excellent service. It's central.

“The price for my cover is very reasonable for the level of cover I receive, and the customer service is excellent. Anytime I’ve had a to call the response times have been great and the advisor was very helpful”.

Scored 5 out of 5
Cheryl Cheryl

Support. It's central.

“I’ve only ever had insurance with 1st Central. The price has been reasonable, and I’ve also been given the support I needed throughout my time of being a customer, so I’ve never felt the need to move”.

Scored 4 out of 5
Brandon Brandon