About 1st Central
At 1st Central, we make insurance simple, so you can get on with what matters most. Our policies currently protect more than 1.4 million people – and counting!
Our mission and values
1st Central exists to make insurance feel valuable for everyone by putting customers front and centre, and enriching their experience with data ingenuity.
Supportive at every opportunity
We treat customers with respect and we're there for them when they need us.
Create value beyond price
Providing great value isn’t just about price, it's about offering a great product and a rewarding experience.
Effortless customer experiences
We make things as easy as possible for customers and anticipate their needs.
Authentic relationships
We genuinely and purposefully put customers at the centre of every conversation.
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Here’s a quick reminder of why our customers rate us.
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We’re competitive on price
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We’re a collaborative bunch
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We’re simply driven
We don’t like to blow our own trumpet...
Our awards and excellent ratings reflect the dedication of our people, the quality of our products, and the excellence of our services, which are central to everything we do.
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Defaqto
We’re proud to be rated 5 stars by Defaqto for our car insurance. When you’re covered with us, you’re in safe hands. See why our customers rate us. -
Trustpilot reviews
Don't just take our word for it. Our customers rate us as ‘Excellent’ on Trustpilot. -
ServiceMark award
We’re also proud to have achieved the prestigious ServiceMark award from the Institute of Customer Service for the third time running. -
Insurance Provider of the Year
We’ve received a number of awards such as the Insurance Provider of the Year for six years running at the MoneyAge Insurance Awards.
Join the team
Fancy joining an award-winning team? If you're looking for a career in a fast-paced environment with an award-winning employer, then check out our latest opportunities on our Careers site.
We won ‘Best Insurance Employer – Large’ at the Insurance Post’s 2024 British Insurance Awards.
More reviews
UK's Best Workplaces™ for Wellbeing
1st Central is incredibly proud to be ranked on the UK's Best Workplaces™ for Wellbeing list by Great Place to Work UK! We officially ranked 7th among the 46 Super Large organisations on the list.